DONOR SPOTLIGHT: Jodi Sprackman with the Rosedale on Robson

DONOR SPOTLIGHT: Jodi Sprackman with the Rosedale on Robson

Can you tell us how the Rosedale on Robson first got involved with The Cultch?

Our long-standing partnership with The Cultch began in 2001 when we were approached to discuss accommodating your artists during the theatre season. This is our 17th year as a hotel sponsor, and we still love welcoming The Cultch’s artists to the Rosedale!

What has surprised you and your colleagues most about partnering with The Cultch?

The great relationships we’ve forged with many of the people who work at The Cultch.

Over the years there have been several artists who have made the Rosedale on Robson their home while touring shows to The Cultch.  Are there any highlights or memorable moments from meeting the artists?

Meeting Miriam Margolyes when she stayed with us in 2012 while performing in a one-woman show entitled Dickens Women. She is an award-winning actress and a long-time veteran of film, television and theatre. She was funny, outspoken and gracious (we chatted a few times during her stay), and made such an impression on us that we even changed our pool hours to accommodate her schedule (and we haven’t changed them back since!).

Jodi, can you tell us a bit more about what you do in your role as the Director of Community Relations?

I am responsible for all things community-related, with a primary focus on sponsorship agreements with various performing arts organizations. Accommodations are a big part of their budgetary requirements, and because we have the means to help out in this area, we do.

Because we’re an all-suite hotel that also happens to be located in the heart of the entertainment district, artists really enjoy staying with us. It’s an easy walk to a variety of theatres (and not too far a drive from The Cultch), and they love the convenience of having their own kitchen, especially after getting “home” after a late performance.  Working with theatre companies and festivals is a natural partnership that has flourished over the years.

How important do you think it is that the arts organizations continue to cultivate and sustain partnerships with corporate sponsors?

I think it’s crucial to create and foster these partnerships. The very nature of sponsorships focuses on building relationships where different organizations can help support one another. The reason we primarily focus on these organizations is because the arts are notoriously underfunded and are always in need of assistance from the community. The arts tend to be overlooked, and cultural events are often forced to be put on the back burner, having to be either scaled back or cancelled.

We believe that the arts are an integral part of our community as a whole, and partnering with various organizations helps foster the commitment the Rosedale has to the overall support and promotion of the arts in Vancouver. We’re committed to playing a part in helping to enrich our cultural community.

What are you curious about right now?

People. My kids say I’m nosy, but I’m really just interested (and maybe just a little bit nosy). Everyone has a story. I like learning about people and their lives.


As a registered Canadian charity, The Cultch relies on the support of the community to operate as a cultural hub; bringing diverse and engaging live performance to the stage.
Please consider making a donation today! Contact Natalie Schneck, Development Associate: natalie@thecultch.com; 604.251.1766 x.121
Charitable registration # 11928 1574 RR0001

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