The Cultch is proud to have had Whistler Brewing as a partner since the 2011/2012 season. Our patrons know that they can enjoy a quality beverage at any of our performances and can always look forward to the rotating seasonal beers. Megan McKay Hall, Key Account Manager at Whistler Brewing, shared with us a little history of the company and what it’s like to partner with The Cultch.
Can you tell us a little bit about Whistler Brewing and its history?
The Whistler Brewing Company is celebrating its 25-year anniversary this month! The brand was born a long time ago, but the real success of the brand has really happened in the past 8 years when consumers started to support local, craft brewers much more. We welcome everyone to visit us at our tap house and brewing facility in Function Junction, Whistler anytime. We love to show off what we do and introduce people to the faces behind the brewery. We are one of BC’s oldest craft brewers, and are proud of the history and evolution of the brand from 1989 until now – big changes in the look of the brand, how and what we brew and the people behind it all.
Where do you get your inspiration for the seasonal brews?
We have our Brew Master, Joe Goetz, as well as our head brewer in Whistler, Matt Dean, who come up with the recipes for each brew, but it really is a team effort. Many people within the company weigh in and provide ideas for both recipe ideas and the story that goes along with that recipe. Brand development is a lot of fun, and it’s very cool to be able to put forth suggestions that may end up as a finished product. A lot of the brand inspiration comes from the area in and around our home in Whistler – Whiskey Jack Ale pays homage to the Whiskey Jack bird found in the alpine, Paradise Valley Grapefruit Ale gets its name from the Paradise Valley area outside of Squamish, and Black Tusk Ale takes its name from the famous Black Tusk peak in Garabaldi Provincial Park to name a few references.
As a company that is 100% BC owned and operated, is supporting other local businesses something that is important to you?
Absolutely! Supporting other BC businesses is, and always has been, a top priority. The general public is demanding the support of BC business and community more and more each year. It used to be that you couldn’t find a lot of local business to support and everyone was buying imported food, clothing, liquor, and the like. Now, it’s rare not to see businesses supporting each other on a daily basis and we definitely see that reflected in everything we do from sales to support at festivals and industry events.
How has your relationship with The Cultch been beneficial to Whistler Brewing?
It’s been a great opportunity to showcase our products to the theatre community in east Vancouver and beyond. The people who are enjoying shows at The Cultch are obviously wanting to support local arts and their community, and a partnership with a BC craft brewer pairs well with this!
Can you tell us about Whistler Brewing’s role in supporting The Cultch? How did this partnership take shape?
The opportunity came up to work with The Cultch for the 2011/2012 season and we jumped at it! As a company, we have always been a big supporter of the arts; whether it be live music festivals, visual arts, or performing arts. This is partially because of those who work within the organization and what we like to do in our extracurricular time, but also because the arts help to form communities and bring those communities together for common enjoyment. The Cultch has been such a pleasure to work with, and the people involved have always been so wonderful and pleasant.
Whistler Brewing is located in Function Junction in Whistler, they offer tours and tastings and have an excellent tap house. Join us at The Cultch or the York Theatre and enjoy a Whistler Brew on tap.