STRATEGIC PLAN
2026-2030
The Cultch is a place of beauty, honesty, and imagination. A space to hold complexity and create connection. Over the next five years, we will take bold steps—not just to survive, but to lead. We invite artists, staff, board members, audiences, the community, and partners to walk with us.
VISION
A vibrant, sustainable arts centre where creativity, community, and artistic excellence thrive together.
MISSION
We share extraordinary performing arts that spark conversation, foster inclusion, and strengthen community.
VALUES
Art is the centre
Collaboration
Equity and inclusion
Accountability
Sustainability
Local Roots, Global Reach
STRATEGIC PRIORITIES
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Artistic Impact:
Maintain national and international recognition through bold programming and partnerships.
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Financial Reserves:
Build operating reserves and adopt a formal reserve policy.
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Revenue Innovation:
Grow philanthropic support and explore social enterprise opportunities.
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Leadership and Governance:
Strengthen board capacity and plan for leadership succession.
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Community Engagement:
Expand access, deepen relationships, and enhance brand recognition.
Our Plan to Thrive
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Impact Indicators:
Measurable progress in artistic reach, financial strength, and community connection.
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Adaptive Framework:
Annual review by senior leadership and the Board to ensure flexibility.
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Transparency:
Annual Impact Report to share outcomes publicly.
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Shared Leadership:
Collective stewardship of the strategy between the Board and Staff.
Financial Path Forward
REVENUE SOURCE
2030 PROJECTION
Earned
65%
Donations
18%
Grants
16.5%
Operating Reserve
.5%
Operating Reserves Goal:
Grow reserves from $0 to $200,000 by 2030. This is the starting point toward a long-term goal of 3 months’ operating coverage (~$1.3M).